The setting for this exhibition is a ‘fictional’ version of a town called Dannevirke,
a small New Zealand provincial town. In Le Fleming’s Dannevirke, the inhabitants have a some what distorted perspective of the bigger world that surrounds them. This is perhaps due to the comprehension of its inhabbitants, local media and leading towns folk. Highly sexualised music videos on mtv pump out from the local 'fish & chip' store tv, and the girls from the most fashionable fashion store on the main road smoke cigerettes and chew gum, whilst wearing stilettos on their morning tea break.

Not having learnt a suitable learned helplessness to advertising like most of the civilised world, they set about selling their products and services in a way that is to them logical and fair play..that is, using what ever sexual exploits they can muster, which in one way or another, ends up being someones dolled up aunty or cross dressing uncle, from good farming stock. Food products such as tin cans are appropriated, car boots are fashioned into street signs, and different persuasions of what sexy really is, are explored in this study of advertising and the consumer. It’s a certain climate or awareness which the artist is endeavouring to convey, a climate within a small community that has something nicely naive about it.